"Oooh! Oooh! I've got it!! I'll buy this, and do that and then that other thing and I'll say such and such and...and..." Everything will go just right and your business will explode, right? Sound familiar? ​ Don't get me wrong, exciting ideas are exciting! And thinking through all you will do and say and being hopeful for the growth to come are all fantastic! However, there is a final step that goes far beyond the thinking, the planning, the buying, the preparing, the excitem